RSS Feed

Tag Archives: vintage aviation

Finding My Purpose

I’m happy to announce I am no longer road kill!

I’ve had a slow-to-dawn  realization.

Very slow.

Sloth slow.

Now, were you sitting with me as I shared this amazing  insight you would pat me on the head in a slightly patronizing manner and say: “yes, David, thank you for catching up”  and wonder how someone so dim-witted has made it this far in life.

OK, here we go.

 I’ve been stuck for quite a while on one very important question:

“What is your goal?  What is the purpose of all this?*”

OK…. two very important questions (focus may have been an issue as well -I see that now.)

This dilemma trips me up whenever I try to deal with Branding or Marketing.  It stymies me on Pinterest and even with this blog.

What’s the goal?  Who am I trying to reach?

I mean, this isn’t a lifestyle blog (unless your lifestyle aspirations involve repeatedly smacking your head into things and being semi-permanently dusty.  In which case, welcome home!).

And it’s certainly not a “how to run a small business” blog because I just realized I totally forgot to actually bill a customer for $100s of dollars of merchandise last year….. so “captain of industry” I am not.**

But I couldn’t make up my mind.  What was I going for?  Heaven knows the “Random Ideas with a vintage flair” category was WAY over-saturated.

I needed a focus.

They say that, to be truly successful, a product must solve a problem. What problem could I possibly be solving?

It  (finally) dawned on me when I made these new coasters

and thought “my dad will love these”

and I realized

I’M THE GIFT GUY!

(OK, stop patting my head!!!!!!!)

So, while it’s embarrassing to realize this just now (particularly since everything I make is sold in…..what’s the word?…oh yeah…..GIFT SHOPS!!!) – it’s a new way for me to think about and focus on the entire Cheltenham Road Empire.

So I’ve made a decision.

I want people to come to my Etsy shop to find the perfect, unique gift for someone.

Do you have a wedding coming up?

Is your boss a fan of Tiki bars?

Do you and your friends have a drinking problem?I’m your guy!

I want to help people find the perfect gift idea by coming to my Pinterest boards.

And I want people to come to the blog to find out about how to make or find a great gift for that person or occasion.

Simple Father's Day Project Tutorial Cheltenham RoadI feel simultaneously totally excited and insanely stupid

But I made it!

I have a purpose!!!!  And a focus!

I am no longer an indecisive squirrel!

(Seriously, stop patting my head!)

 

*it should be noted that by “all this” I mean Cheltenham Road not LIFE.  That one I totally have the answer to.  But I’m sworn to secrecy.  Sorry

**The vendor in question is being very, very cool about it.  I am INSANELY lucky with the the folks I work with.  All of them are amazing.

%d bloggers like this: