I’m happy to announce I am no longer road kill!
I’ve had a slow-to-dawn realization.
Now, were you sitting with me as I shared this amazing insight you would pat me on the head in a slightly patronizing manner and say: “yes, David, thank you for catching up” and wonder how someone so dim-witted has made it this far in life.
OK, here we go.
I’ve been stuck for quite a while on one very important question:
OK…. two very important questions (focus may have been an issue as well -I see that now.)
This dilemma trips me up whenever I try to deal with Branding or Marketing. It stymies me on Pinterest and even with this blog.
What’s the goal? Who am I trying to reach?
I mean, this isn’t a lifestyle blog (unless your lifestyle aspirations involve repeatedly smacking your head into things and being semi-permanently dusty. In which case, welcome home!).
And it’s certainly not a “how to run a small business” blog because I just realized I totally forgot to actually bill a customer for $100s of dollars of merchandise last year….. so “captain of industry” I am not.**
But I couldn’t make up my mind. What was I going for? Heaven knows the “Random Ideas with a vintage flair” category was WAY over-saturated.
I needed a focus.
They say that, to be truly successful, a product must solve a problem. What problem could I possibly be solving?
and I realized
I’M THE GIFT GUY!
(OK, stop patting my head!!!!!!!)
So, while it’s embarrassing to realize this just now (particularly since everything I make is sold in…..what’s the word?…oh yeah…..GIFT SHOPS!!!) – it’s a new way for me to think about and focus on the entire Cheltenham Road Empire.
So I’ve made a decision.
I want people to come to my Etsy shop to find the perfect, unique gift for someone.
I want to help people find the perfect gift idea by coming to my Pinterest boards.
And I want people to come to the blog to find out about how to make or find a great gift for that person or occasion.
But I made it!
I have a purpose!!!! And a focus!
I am no longer an indecisive squirrel!
(Seriously, stop patting my head!)